Finding out how the design of sneakers has changed over a decade has been our starting point for our new sneaker designs.
Sneaker Design by Research.
We found out that sneaker design often has an artistic approach. We wanted to make it a design approach and started with design research. The primary purpose was to understand how sneaker design has changed over a decade. Also, we decided to define other research goals.
1) „Which materials are essential for sneaker design?“
2) „Is laser-cutting a practicable technology for cutting leather?“
When you study design, strictly your ideas come to market when you achieve them at your university. So, while our material and laser-cutting studies went hot, the Asics Gel Lyte V laser cut pack arrived in the stores. In the end, we achieved much knowledge about laser-cutting and Nike sneakers.